Own a small business, but are lagging behind in the search results lately? It would appear
that your competition has begun to adopt some SEO strategies that have outflanked your
To be sure, there are SEO tactics to avoid that you should pass on, but these won't matter so
long as you stick to the top SEO practices out there. Below, we will discuss several of the
best that will get your small business on the rise back towards the top of the first page on
1) Focus on content marketing
The backbone of any SEO effort lies in the quality of the content on the website being
targeted. It doesn’t matter how many backlinks you build if the content that all your new
visitors see is crap.
If the content on your website is poor, it will generate a very high bounce rate, to which
Google assigns a poor SEO rating.
By creating quality content, you will make a resource that your visitors will link to on their own,
thereby making yourself appear more valuable in the eyes of search engines.
Also, the longer your visitors linger and read the content on the site, the lower your bounce
rate will be, which will further improve your results.
2) Build backlinks to your site
As we mentioned in the previous section, backlinks are an important part of your overall SEO
strategy. However, it is important to build quality content on your site before you launch an
aggressive backlinking campaign.
Once you have built a web presence that you would be happy to show off to the entire world,
begin contacting bloggers and other website owners in your niche.
Pitch a guest post to them that will will add value to their readership; in return, they will allow
you to link back to your site.
Do this enough times with websites that have good domain and page authority stats, and the
boost that these links will give your site should be enough to push it up the Google rankings.
3) Make sure your site is mobile-friendly
This move does more than a favor to those that primarily use their phones to access the
internet, as it also avoids having your domain incur a penalty.
Starting in 2015, Google began to heavily discount websites that have not made themselves
mobile-friendly, moving them down the results in Google's mobile search app.
This may not seem like a big deal to you, but the reality is that the mobile revolution is here,
and it is rapidly overtaking desktops and laptops as the average person's primary device.
If you want people that spend their entire commute browsing on their iPhone to see your
website, you must take steps to make it mobile compatible.